Saturday, November 29, 2008

Is Blockbuster Still A Brand Without Its Stores?

So I say there's a serious business strategy that would suggest the company should find ways to innovate and recharge its business model, and not necessarily presume that it's kaput and needs to be replaced.

I'm just not sure that its expertise is relevant to on-demand digital downloads. Will anybody care that it wants to be a brand without its stores?

Jonathan Salem Baskin writes the Dim Bulb blog, and is the author of Branding Only Works On Cattle.

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