Is blogging for your business a serious way to achieve and maintain reliable search engine rankings? Yep. Is blogging along with audio and video podcasts a way to open dialog with your ideal audience, build rapport, and develop trust with your prospects and clients? Yes. Yes. And yes.
BUT. . . what about using a blog for proactive sales and marketing? Ask blogging evangelists and the answer you'll get is–absolutely not (usually accompanied by a condescending finger wag and a "tsk-tsk," too).
That's exactly why this next new media smoke eater is dedicated to these dangerous peddlers of online profit-killing elixirs.
New Media Smoke-Eater #4: Beware advice of the entrepreneurially disabled
I'm passionate about the market-equalizing power of blogs and new media.
