Camp Two is where you are a midsize company and are concerned that if you don't make cutbacks, or find a marketing solution that works, your business is going to suffer.
Camp Three is where you have a small business and have no choice but to find ways to save money and marketing seems like the simplest place to start.
But all three ways of thinking are wrong.
If marketing budgets are cut, all that really happens is this money is reallocated elsewhere. It then becomes a huge challenge to try to get your budgets increased again later. Even big brands require marketing through a downturn. It's a basic marketing principle: if people are not told that your service or your product are there, the chances are they will be told about someone else's and you’ll lose market share – the worst thing that could happen to you right now.
No comments:
Post a Comment