"We did it more for the access to the resources to make sure our organization is properly prepared in keeping up with this changing and growing marketplace, so we'll be participating in national discussion groups and Webinars," said Mark Sawchuk, IPG president.
"We'll be dealing with companies, our peers, from all across the U.S., and it'll give us a national perspective, where if we were only involved in a local level, we might only have a local marketplace perspective."
Sawchuk says while being a member does require monetary commitments, being able to use the council's logo on projects, marketing pieces and the company Web site is a huge perk. Seminars, discounted rates and access to the council's services are also important, he said.
It also legitimizes the design-build construction management firm's work on a national level, he said, and helps acknowledge that they can meet the needs of a diverse customer base.
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