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Celltick has launched a new mobile media service over China Unicom's (CHU) network, starting with the 2008 Olympic Games. Designed and implemented as a managed service through Celltick's LiveScreen Media platform, the service provides official Olympics-related content directly from Xinhua News, the official news agency in China, including the latest news, results and anecdotes and accompanied by topical games and applications. The service will also include content relating to news, lifestyle, fun, business and entertainment. With LiveScreen Media, mobile operators can nonintrusively deliver segmented content, rich media and advertising to a virtually unlimited number of users.TelecommunicationsChina Mobile (CHL) has purchased 40,000 phones running on China's domestic third generation wireless technology for use during the Olympic Games, including some to be given to volunteers.